Product leadership for cloud & digital workspace vendors.

Fractional product management, go-to-market and market research, from someone who's spent 15 years inside your market and runs its largest community research.

Book a free product scan See how I help

Trusted by teams at

AvisiParallelsGemeente AmsterdamRabobankLogin VSIVMwareWieGaatErVerhuizen.nlMicrosoft

Strategy, roadmap, and go-to-market for software vendors with a strong product, and the need for a sharper path to market.

Experience

15+

Years in B2B SaaS & cloud software.

Recognition

13+

Industry awards across the cloud & EUC space.

Community

100+

Whitepapers, talks & events for the IT community.

How I can help

Does any of this sound familiar?

Many teams get stuck in the same cycle: building without clear priorities, watching deadlines slip, and unsure which solution is the right fit. Roadmaps lose credibility, and budget goes to features that don't add value.

No clear direction

You're building without clear priorities, and it's hard to say what matters most right now.

Roadmap keeps slipping
Deadlines aren't met

Unclear choices

You don't know which technology or solution is the right fit, and the wrong call is expensive.

Product misaligned with needs
Hard to validate first

Wasted budget

Too much time and money goes to low-value features, and it feels like you're standing still.

Effort without progress
Goals no closer

Sound familiar? The free product scan shows you within a week where things are stuck, no cost, no obligation.

Book a free product scan

How it works

From stuck to a clear path in three steps.

No big commitment to start. We begin with a free scan, and you decide where it goes from there.

Request the free scan

A 30-minute intake about your product, your team, and where it's getting stuck.

A concrete report within a week

You get a clear read on where you're stuck and three quick wins you can act on right away.

You decide

Run with it yourself, or bring me in to help execute. The report is yours either way.

What I do

Six ways I help your product move.

Each engagement is shaped around where you're actually stuck, not a fixed package.

Strategy

Invest in what drives growth

A product strategy grounded in real market opportunities and customer needs, so you invest in what actually moves the business.

Roadmap

Know what's next, and why

I turn business goals into a clear, shared roadmap, so your team always knows what to build next, and the reasoning behind it.

Coaching

Sharper decisions, faster

I work alongside founders and product teams to sharpen vision, set clear priorities, and build the confidence to make better decisions, faster.

Go-to-market

Right message, right price

Go-to-market plans that get your product in front of the right customers, with the right message, at the right price.

Market research

Build the right thing

Customer and market research that tells you what users actually need, before you spend time and money building the wrong thing.

Tradeshows

More leads, better ROI

From booth concept to lead follow-up, I help you get the most out of every trade show, more conversations, more leads.

See the research behind the work: DaaS like a Pro and VDI like a Pro.

Product manager

Mark Plettenberg

I'm a product manager with 15+ years of experience in B2B SaaS and cloud software. I've helped companies of all sizes turn ideas into products people actually want to use.

I'm at my best working with founders and product teams who have a strong product but need a sharper path to market: a strategy, a roadmap, and someone who can bridge the gap between business goals and what gets built.

I'm also specialized in cloud and the digital workspace (End-User Computing), and for the past six years I've led the largest community-driven market research in this space. I've worked with Microsoft, VMware, Parallels, Login VSI and others. Based in The Netherlands, working with vendors and startups worldwide and locally in the Netherlands.

6× Microsoft MVP 3× VMware vExpert 2× Citrix CTP 2× Parallels VIPP Certified Product Owner

Market research

Market insight that actually comes from the market.

Six years of community research

Thousands of IT professionals, cloud & EUC

Insights

From the blog.

Product Management · Pricing

Pricing Your AI Feature Without Killing Your Margins

Every AI query costs real money, and that breaks classic per-seat SaaS pricing. A practical framework for usage-based and hybrid models that protect your margin.

MKB & Startups · Product Management

Wanneer is AI écht de oplossing voor je product? (en wanneer niet)

Iedereen wil "iets met AI". Maar de echte vaardigheid is weten wanneer AI daadwerkelijk het beste antwoord is en wanneer het je alleen focus en marge kost.

Lees meer

MKB & Startups

Wat kost een freelance product manager in Nederland? (2026 tarieven)

De gangbare tarieven voor een freelance product manager in Nederland in 2026: een eerlijk overzicht per ervaringsniveau, plus de vergelijking met een vaste kracht.

Lees meer

All posts →

Common questions

Before you reach out.

Mostly cloud & digital workspace (EUC) software vendors and startups who have a strong product but need a sharper path to market, a strategy, a roadmap, and someone to bridge business goals and what gets built. Working remotely worldwide and locally in the Netherlands.

15+ years in B2B SaaS and cloud software, with deep specialization in cloud and End-User Computing. Recognised as 6× Microsoft MVP, 3× VMware vExpert, 2× Citrix CTP, 2× Parallels VIPP, and a Certified Product Owner.

Coaching, roadmapping, product strategy, go-to-market, market research, and trade show support: engagements are shaped around where you're actually stuck rather than a fixed package.

It depends on scope and duration, but there are clear ranges. I keep it transparent so you know what to expect before we talk, just ask in the form below.

A 30-minute intake followed by a short report within a week: where your product is stuck and three quick wins. It's free, and the report is yours, even if we don't work together afterwards. Read more about the free product scan.

The simplest way is the free product scan. Fill in the form below and we'll have a short call, remotely or in person around Doesburg, to see whether it's a fit.

Let's talk

Your idea deserves a great product.

Picture it: a roadmap your team stands behind, priorities that stop slipping, and budget going to features customers actually want. It starts with one conversation: fill in the form and I'll get back to you within one business day.

✓ Message sent, I'll be in touch soon.